• Small Gaps in Strategy Create Big Problems in Real Estate,Kathryn Schenk

    Small Gaps in Strategy Create Big Problems in Real Estate

    There is a particular kind of stress in real estate that rarely announces itself upfront. It doesn’t arrive with a dramatic market shift or a catastrophic inspection report. It builds quietly, almost politely, through a series of small decisions that seemed reasonable at the time. A delayed reply to

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  • Local Data in a Market Full of Noise,Kathryn Schenk

    Local Data in a Market Full of Noise

    There is a particular kind of confidence that shows up in real estate decisions, and it is almost always misplaced. It sounds authoritative, occasionally even data-driven, and yet it leans heavily on the wrong information. National headlines, broad market narratives, last year’s neighbor’s sale, a f

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  • When “The One” Isn’t a Strategy,Kathryn Schenk

    When “The One” Isn’t a Strategy

    There is a particular moment that quietly derails otherwise sensible buyers. It rarely looks dramatic. No one announces it. It tends to arrive somewhere between the second showing and the third Zillow refresh, when a house shifts, almost imperceptibly, from being a property to being their home. Once

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