• The Best Offer Isn’t Always the Highest,Kathryn Schenk

    The Best Offer Isn’t Always the Highest

    Price has a way of dominating the conversation in real estate, as though it were the only lever that matters. Buyers fixate on how much to offer. Sellers fixate on how much they’ll get. Agents, when they’re not careful, fall into the same trap, reducing a complex negotiation to a single number and h

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  • Small Gaps in Strategy Create Big Problems in Real Estate,Kathryn Schenk

    Small Gaps in Strategy Create Big Problems in Real Estate

    There is a particular kind of stress in real estate that rarely announces itself upfront. It doesn’t arrive with a dramatic market shift or a catastrophic inspection report. It builds quietly, almost politely, through a series of small decisions that seemed reasonable at the time. A delayed reply to

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  • Local Data in a Market Full of Noise,Kathryn Schenk

    Local Data in a Market Full of Noise

    There is a particular kind of confidence that shows up in real estate decisions, and it is almost always misplaced. It sounds authoritative, occasionally even data-driven, and yet it leans heavily on the wrong information. National headlines, broad market narratives, last year’s neighbor’s sale, a f

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